Marketing is not a problem you can expect to solve by throwing money at it. There is no quick fix. The only true solution to a sustainable, long-term marketing approach is a comprehensive strategy that best utilizes your resources. Our consultation is fully customized, detail-oriented, and uses transparency as well as education to help you make decisions that are right for your business. We take a bottom-line approach and focus on increasing profit as soon as possible while systematically encouraging long term growth.
Search engine optimization is the process of getting traffic through the organic search results on search engines. The process involves content generation, keyword analysis, link building, and more. SEO campaigns are comprehensive and time consuming but yield great long-term return on investment for targeted digital advertising. SEO may be a good approach for larger independent or franchise stores.
Google Adwords or “pay per click” offers a fast and efficient approach for targeting certain keywords without long-term SEO strategies. Ads should be specific to your inventory and target your demographic to drive a higher conversion rate. Our team is Adwords Certified and proficient at maximizing ROI through meticulous campaign management.
Email marketing, social media, and service departments are just a few of the many outlets to drive customer retention and referral business.
Let us meet with your business development center to provide training and guidance to make their jobs more efficient and enable them to increase sales. With a comprehensive marketing approach we can often reduce customer acquisition costs and generate more leads without increasing your marketing budget.